![]() Targeting Your SupportersĪt Mightycause, we’re obviously big believers in the power of peer-to-peer fundraising. Most notably, the ability to hold Facebook accountable for any losses or damages. You lose ability to control the public narrative about your nonprofit through press releases. It means signing away the rights to the content your team works so hard to produce. Using Facebook to fundraise means relinquishing control of your nonprofit’s information. Indemnify Facebook from any legal liability whatsoever - “indemnify, defend, and hold us harmless from and against all damages, losses, and expenses of any kind”.Give Facebook exclusive rights to issue press releases about your nonprofit’s relationship with Facebook, and surrender your right to issue your own press release.Grant a “non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use, modify, and translate any Charity Content in connection with the Charitable Donation Features”.Provide any information about your organization that Facebook requests, for any reason.We combed through their Terms of Use, and found that nonprofits that use Facebook’s fundraising tools agree to: Reading the Fine Printįacebook has come under a fair amount of fire for its data collection, and just as signing up for a Facebook account requires surrendering a certain amount of control over your personal information, signing up for Facebook Payments means agreeing to a Terms of Use with some troubling implications. Disbursements are received 60–75 days after the donation is made, which is quite a difference from Mightycause’s twice-monthly disbursements for electronic funds transfer (EFT) and monthly check disbursements through our own donor-advised fund.Īnd if you get your check and want to pull a report with your donor’s information so you can thank them? You’ve got to sign up to use the platform. Funds will be sent to your nonprofit through their partner’s donor-advised fund. If you’re not signed up for Facebook Payments, you’ll receive the funds through Facebook’s partner platform. If your nonprofit successfully signs up for Facebook Payments, you’ll receive your donations via direct deposit, but those funds will be held until your donations total $100 - which means that the $30 donation someone made through your page might be held for quite some time unless you manage to collect more donations through Facebook. Their application even asks for your CEO’s date of birth. The application process requires verifying your page with your phone number, and if that doesn’t work, providing a laundry list of documents. If you want to collect donations made through Facebook quickly, you must apply for Facebook’s donation program, Facebook Payments. So, the donors had a poor experience donating to the nonprofits, and the nonprofits missed the opportunity to straighten things out and thank their donors quickly. They had actually made their donations through Facebook. ![]() When our staff dug into these situations, we found that the donors only thought they were contributing through Mightycause . We’ve had donors contact us, wondering why their name wasn’t displayed on a fundraiser’s donation timeline and why they didn’t receive a receipt from Mightycause. This has proven confusing for not only nonprofits, but donors as well. It forces users to donate through Facebook instead of your nonprofit’s chosen fundraising platform. Unfortunately this is a rather sneaky trick. Another spot for donors to click to donate to your fundraiser, right? When you’re posting a link to your latest Mightycause fundraiser, this may seem great . If your nonprofit is registered as 501(c)(3) tax exempt with the IRS, you will see the option to add a “Donate” button to your page and your posts. The Problem with the Facebook Donate Button Here’s what your nonprofit needs to know about enabling the Facebook donate button. But recently, Facebook has been positioning itself as a competitor to platforms dedicated to nonprofit fundraising like Mightycause and aggressively marketing its new nonprofit fundraising tools, like the Facebook donate button. Nonprofits use Facebook to share news, quickly mobilize their supporters, engage the public in their work, and even fundraise. Facebook has also become an important tool for nonprofit organizations, with 9 out of 10 nonprofits in the United States utilizing the social media platform to connect with supporters. For perspective, the estimated population of the United States is 326.4 million. In May 2017, it was reported that Facebook was nearing 2 billion users. Facebook has been slowly taking over the world since its inception as a networking site for college students in 2004.
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